Career Highlights

Experienced Marketing Manager with 7+ years in digital, social media, and experiential marketing.
Currently at GroupM, developing content, influencer, and BTL strategies.
Executed campaigns for leading brands like Zomato, Uniqlo, Pizza Hut, Dominos, DS Group, Volvo Cars, and Apollo Tyres.
Previously led digital marketing for DJ Engineering & Construction.
Collaborated with agencies on campaigns for Hindware, V-Guard, and Haldiram.
Expertise in experiential marketing, content creation, product launches, and data-driven campaigns.
Certified in PGDM Print Journalism, Google Analytics, and Enterprise Design Thinking.

Education

Post Graduate Diploma in Print Journalism

Indian Institute of Journalism and New Media, Bangalore.

Bachelors in Journalism and Mass Communication

Amity University, Noida

Work Experience

GroupM

Marketing Strategist- December 2023 - Present

I work at GroupM, where I create content strategies for clients and manage influencer marketing campaigns. I have also been part of the BTL team, handling on-ground marketing activities.

Within this role, my duties encompass:

BTL Strategy: Planned and executed on-ground activations, brand installations, and experiential campaigns for top brands like Zomato, Uniqlo, Domino’s, DS Group, BlinkIt, Urban Company, and Volvo Cars.
Influencer Marketing Strategy: Developed and executed comprehensive influencer marketing campaigns from start to finish.
Content Strategy: Created content strategies for clients across OTT platforms, on-ground events, and collaborations with online and offline publishers.

Cost Negotiations: Negotiated costs with vendors, publishers, and clients to ensure the best outcomes.

Client Servicing: Managed end-to-end client servicing for brands like Pizza Hut, Dominos, Volvo Cars, Apollo Tyres, DS Group, Lufthansa, Qatar Tourism, Campus Shoes, and Zomato.

DJBH Global

Marketing Manager - July 2023 - December 2023

I lead marketing at DJBH Global, working closely with senior management. Within this role, my duties encompass:

Crafting Marketing Strategies: I focus on developing diverse marketing strategies to ensure the growth of the brand and support new channel development and business development.
Content Creation: I engage in writing content for a range of platforms including social media, websites, brochures, outdoor marketing materials, and blogs.
Website Development: Whether collaborating with consultants or editing DJBH Global's WordPress website, for a better digital footprint, this has been a key component of my role.
Coordinating with Agencies: I am responsible for scouting for new agencies and on-boarding them. I also oversee the coordination with multiple agencies to ensure timely and efficient execution.
Planning and Managing Outdoor Marketing Initiatives: In addition to digital channels, I strategize and oversee various outdoor activities, such as exhibitions, PR

Lyxel and Flamingo

Solutions Strategist and Team Lead - May 2022 - July 2023

They are a collective of super niche, super specialized agencies that help brands imagine the future of their business and marketing in a digital world.

Helped with the design, content, and visuals for building the website from scratch for Conscient.
Worked with the Media Ads team to execute, strategize, write content and design the various promotional campaigns for the ongoing and previous sales for Evok.
Solely managing the V-Guard client for all services such as E-Commerce, Media, 3-D, Video Production, Content, Strategy, Design, Tech, and many more.
Worked with the animation team to release a 3D film for V-Guard Water Purifier.
Strategized and executed the digital launch of Hindware Smart Appliances on various social media platforms.
Managed key accounts with end-to-end solutions and services related to SEO, digital advertising, social media, influencer marketing, paid media strategy, E-commerce operations, film production, 3D and animation and content creation.

Hindware Appliances, Evok and V-Guard are a few of the clients I am managing.

ARM Worldwide

Brand Solutions Manager - Dec 20 - March 2022

Helped with the design, content, and visuals for building the website from scratch for Discover Assessments.
Used a digital marketing strategy to launch Haldiram’s UK and Australia over various social media platforms.
Strategized and executed the digital launch for Fabritizer over various social media platforms as well as E-Commerce Websites.
Managed key accounts with end-to-end solutions and services related to SEO, digital advertising, social media, influencer marketing, paid media strategy, E-commerce operations and content creation.
Discover Assessments, Haldiram’s, Pearson, Clove Dental, Fabritizer, Needl.AI and Fabritizer are few of the clients I have managed.
Worked on various pitches for acquiring new clients along with the business development team.

Solethreads

Marketing Consultant - May 20 - Nov 20

Worked closely with the Chief Marketing Officer, in revamping their website. Content Writing, Creative Curation are the areas where my focus was on.

Attained more than 1000 Influencers on board, to promote the brand on their social media handles.
Revamped their Social Media Platforms with New content, as well as helped in video production.

Times Internet

Social Media Manager - Sept 2019 - April 20

Managed the social media handles for What’s Hot, an online lifestyle supplement ofttimes Of India publication, for all 10 cities.
Wrote content for its Facebook, YouTube, and Instagram pages, managed sponsored client campaigns
Published articles, produced, and directed Videos, working closely with the editorial team.
Conceptualized, marketed, and managed events that generated revenue for the publication.

Digitas LBI | Publicis

Account Executive - Sept 2018 - Sept 2019

Involved in client servicing and account management for clients such as Orient Electric, Datsun, Dabur.
Worked closely with the brand teams on their social media management, campaign conceptualization and execution, competition tracking, ORM, brand and campaign tracking using Brandwatch, Meltwater.
Independently responsible for the digital launch of DeLonghi in India.

Dentsu Webchutney

Social Media Executive Consultant - June 2018 - Sept 2018

Account Management | Content Development| Social Media Management | Digital Strategy

The key focus was to manage social media platforms for clients like IndusInd Bank, Whirlpool, and Tetra Pak.
Independently serviced the client IndusInd Bank for their social media, using Meltwater for their campaign management and ORM for brand awareness.

POPxo

Social Media Coordinator - June 2017 - June 2018

Social Media Management| Content Development| Video Production | Script Writing | Influencer Marketing

Managed as well as developed content for all POPxo’s verticals social media handles.
Involved in Scripting, Directing and Production of the videos for POPxo.
Coverage of various events taking place and published articles for POPxo’s websites.

Internships

Hindustan Times

Content Intern - Dec 2016 - Jan 2017

The comprehensive news portal covers all the latest developments on a real-time basis in the fields of politics, sports, business, lifestyle, entertainment, and even local city issues, offering you a complete perspective of your world

Cosmopolitan Magazine

Content Intern - May 2015 - June 2016

During my internship with Cosmopolitan, I worked under various feature writers and stylists with the magazine, helping them with fashion & lifestyle shoots as well as content research.

Candour Communication

Public Relations Intern - May 2014 - June 2014

I interned with Candour Communications, a leading Corporate Communication and PR Agency in Delhi, with clients like Airtel & Yellow Pages Directory.